Unpack Your Financial Baggage: The Podcast

This podcast will review the fundamentals of financial planning.  After 25 years of working with clients, posting blogs, presenting at conferences, and writing a book about financial planning, Lou Melone, CFP® has created a podcast to talk about financial planning.  There is not a lot of information about the fundamentals of financial planning but there are daily shows about stocks up and stocks down.  Retirement is important to everyone but a path to get there isn’t always understood.  Financial planning may be the most secure way to retirement.  

Will you outlive your money or will your money outlive you? And the answer comes down to having a plan and understanding how behavioral investing works.

The Hosts

Lou Melone CFP®

Lou Melone CFP®

As a board CERTIFIED FINANCIAL PLANNER™ professional, Lou provides comprehensive financial planning strategies for higher net-worth families to help protect, preserve, and grow their current levels of wealth and plan for retirement.

With over 25 years of financial planning experience, Lou has focused on helping answer two critical questions, which most investors desire:  Do you know exactly how much money it is going to take for you to retire in comfort? Do you know how much money it is going to take to remain comfortably retired?


Learn more
RJ King

RJ King

R.J. King is editor of DBusiness magazine, DBusiness Daily NewsTech and Mobility News, and Detroit 500, all of which cover companies in metro Detroit and Michigan that are expanding locally, nationally, and internationally. He is the author of five books — “Detroit: Engine of America,” a gold medal recipient of the Midwest Book Awards, “8 Track: The First Mobile App,” “Passport to the Corner Office: The Starter’s Guide to Corporate Life,” “Grounds For Freedom: Saving Chernobyl,” and “Mystical.”

Learn more

Episode 1: Behavioral Investing

Topics Covered

Podcast Overview

Some of the foundational elements of this podcast series and financial planning are:

  • At retirement, retirees’ whole financial life essentially collapses down to one binary question: Will your money outlive you or will you outlive your money?
  • Most people not only don’t know what the answer is, they didn’t know that was the question.

Winning Race to Wrong Finish Line

The fundamental question we ask, which are what most retirees are most worried about (and are core to planning) is… ‘will you outlive your money, or will your money outlive you? …And the answer comes down to having a plan and understanding behavioral investing.

What is Behavioral Investing?

The fundamentals of behavioral investing and the 9 Behaviors to Avoid

Everywhere People Turn There is External Pressure

What is the hardest part about following the fundamentals of behavioral investing? Where do people go wrong?

The Numbers

What all of this can all mean to someone’s retirement in terms of numbers.

Advisor and Coach

The value an advisor provides is in crafting a plan first. A plan that is appropriate for the client’s most cherished financial goals. An advisor provides behavioral coaching during the most challenging emotional times, - whether it be at euphoric market tops or terrifying market bottoms. 

Closing: Recap & What’s Next

Next podcast will review the fundamentals of investor returns.  It is a model Lou has developed after 25 years of financial planning.  The five components are: The Stimulus, Investor Behavior, Volatility, Retention Rate and Asset Class.


Read the book that inspired a podcast...

Unpack Your Financial Baggage The Book

Unpack Your Financial Baggage The Book

Tens of millions of people are stampeding into retirement on their last major financial run expecting a retirement lifestyle of independence and dignity. Unfortunately, they are following a leader off a financial cliff, due to the traditions and habits that have led to a misunderstanding of long-term planning—not to mention the prehistoric cognitive bias that is tugging at their behavior.

In this case, the leader is not a person, but an archaic set of principles and practices hauled around in their minds by generations of misinformation and a culture that works against long-term planning. These ideas are packed into a mental suitcase that many people carry with them through retirement planning.