Unpack Your Financial Baggage: The Podcast

This podcast will review the fundamentals of financial planning.  After 25 years of working with clients, posting blogs, presenting at conferences, and writing a book about financial planning, Lou Melone, CFP® has created a podcast to talk about financial planning.  There is not a lot of information about the fundamentals of financial planning but there are daily shows about 'stocks up and stocks down.'  Retirement is important to everyone but a path to get there isn’t always understood.  Financial planning may be the most secure way to retirement.  

Will you outlive your money or will your money outlive you? And the answer comes down to having a plan and understanding how behavioral investing works.

The Hosts

Lou Melone CFP®

Lou Melone CFP®

As a board CERTIFIED FINANCIAL PLANNER™ professional, Lou provides comprehensive financial planning strategies for higher net-worth families to help protect, preserve, and grow their current levels of wealth and plan for retirement.

With over 25 years of financial planning experience, Lou has focused on helping answer two critical questions, which most investors desire:  Do you know exactly how much money it is going to take for you to retire in comfort? Do you know how much money it is going to take to remain comfortably retired?

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RJ King

RJ King

R.J. King is editor of DBusiness magazine, DBusiness Daily NewsTech and Mobility News, and Detroit 500, all of which cover companies in metro Detroit and Michigan that are expanding locally, nationally, and internationally. He is the author of five books — “Detroit: Engine of America,” a gold medal recipient of the Midwest Book Awards, “8 Track: The First Mobile App,” “Passport to the Corner Office: The Starter’s Guide to Corporate Life,” “Grounds For Freedom: Saving Chernobyl,” and “Mystical.”

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Episode 6: Behavior And Your Retirement

Podcast Overview 

In the world of behavioral finance, there are common mistakes people make that can impact their financial well-being. Episode six explores nine key behaviors that often lead individuals down the wrong path in their financial decision-making. These behaviors can be seen as the "nightmare" of mistakes, as they have the potential to wreak havoc on your financial future.  Branden Carney, CFP® and Lou Melone, CFP® of Melone Private Wealth join RJ King of DBusiness Magazine to discuss.

Next Episode: Role of Financial Advisor

The role of the financial advisor as quarterback for a client.  We will talk about how the financial advisor fulfills the leadership role of a financial planning team. The episode will review the other team members someone may want to have on their financial planning team, how often the team should meet, what the team reviews with the client, and how to assemble your team.

Episode 5: Financial Planning If You Are Under 30

Podcast Overview 

Lou Melone, CFP®, Melone Private Wealth’s Managing Member, Branden Carney CFP®, Wealth Planner at Melone Private Wealth and renowned podcast host Jon Gay talk about financial planning for people under thirty.

Topics reviewed include: why young people don’t have a financial plan, the obstacles they face to saving, their reluctance to thinking about retirement, and how the financial planning industry can reach the younger generation.

Next Episode: Behavior and Your Retirement

Lessons in behavioral investing as seen through the lens of true life financial planning nightmares.

Episode 4: Building A Portfolio for Retirement and How to Take Withdrawals So Your Money Outlives You

Podcast Overview 

The new podcast episode reviews the details in portfolio construction, asset allocation, strategies behind taking withdrawals, portfolios in bear markets, and historic returns regarding investments such as stocks and bonds. 

Next Episode: Financial Planning If You Are Under 30

The next episode launches soon and will feature a discussion with Branden Carney, CFP®.

Episode 3: How to Choose a Financial Advisor

Podcast Overview

The new podcast episode addresses the four criteria everyone should consider when choosing a financial advisor.  The four criteria when evaluating a financial advisor are team, firm type, planning strategy, and compensation model. 

The discussion includes client vs. customer, the quantitative value of a financial advisor, the fiduciary standard some advisors adhere to, the different credentials advisors have, a list of ten questions to ask a potential financial advisor and much more.  

Next Episode: The Portfolio

The next episode launches soon and will review the financial planning topic Building the Portfolio for Retirement to Match Your Plan and How to Take Withdrawals So Your Money Outlives You.

Episode 2: Anatomy of Investor Returns

Topics Covered

Podcast Overview

Why has the average investor continually, not only underperformed the indexes, but their own investments?

What are the components that make up The Anatomy of Investor Returns?

Financial Plan

The investment return is the last component in a comprehensive financial plan which has three components. In this order of importance, first goals, next, the plan, and only then the portfolio. Unfortunately, human nature gets it backwards with obviously the help from financial media in our conditioning.

Why The Anatomy of Investor Returns?

Provides the client with a simplistic understanding of why they shoot themselves in the foot. It explains a process of combining the data and human nature. For example, it's the rational brain versus the intuitive brain. By understanding the history of rational versus intuitive behavior, you can become aware of your shortcomings.

The Components of The Anatomy of Investor Returns

Stimulus: The virus that affects your rational thinking

Investor Behavior: How the stimulus affects your behavior. Five behaviors with which investors may struggle.

Volatility: Volatility vs Risk. What volatility is, what it isn’t, and the anxiety people sometimes feel when they hear the word volatility

Retention Rate: How volatility affects retention rates

Asset Class: How retention rate affects asset class. A look at the performance of asset classes over time that often surprises many people.


What is the VIX? 

Next Episode: Advisors

A discussion about what an advisor does, what to look for when you're ready to hire a financial professional, a review of titles in the industry and what everyone wants to know: how do they get paid for their services?

Episode 1: Behavioral Investing

Topics Covered

Podcast Overview

Some of the foundational elements of this podcast series and financial planning are:

  • At retirement, retirees’ whole financial life essentially collapses down to one binary question: Will your money outlive you or will you outlive your money?
  • Most people not only don’t know what the answer is, they didn’t know that was the question.

Winning Race to Wrong Finish Line

The fundamental question we ask, which are what most retirees are most worried about (and are core to planning) is… ‘will you outlive your money, or will your money outlive you? …And the answer comes down to having a plan and understanding behavioral investing.

What is Behavioral Investing?

The fundamentals of behavioral investing and the 9 Behaviors to Avoid

Everywhere People Turn There is External Pressure

What is the hardest part about following the fundamentals of behavioral investing? Where do people go wrong?

The Numbers

What all of this can all mean to someone’s retirement in terms of numbers.

Advisor and Coach

The value an advisor provides is in crafting a plan first. A plan that is appropriate for the client’s most cherished financial goals. An advisor provides behavioral coaching during the most challenging emotional times, - whether it be at euphoric market tops or terrifying market bottoms. 

Closing: Recap & What’s Next

Next podcast will review the fundamentals of investor returns.  It is a model Lou has developed after 25 years of financial planning.  The five components are: The Stimulus, Investor Behavior, Volatility, Retention Rate and Asset Class.

Read the book that inspired a podcast...

Unpack Your Financial Baggage The Book

Unpack Your Financial Baggage The Book

Tens of millions of people are stampeding into retirement on their last major financial run expecting a retirement lifestyle of independence and dignity. Unfortunately, they are following a leader off a financial cliff, due to the traditions and habits that have led to a misunderstanding of long-term planning—not to mention the prehistoric cognitive bias that is tugging at their behavior.

In this case, the leader is not a person, but an archaic set of principles and practices hauled around in their minds by generations of misinformation and a culture that works against long-term planning. These ideas are packed into a mental suitcase that many people carry with them through retirement planning.