Unpack Your Financial Baggage: Episode 2

After 25 years of working with clients, posting blogs, presenting at conferences, and writing a book about financial planning, Lou Melone, CFP® has created a podcast to talk about financial planning. Retirement is important to everyone but a path to get there isn’t always understood. Financial planning may be the most secure way to retirement.

Will you outlive your money or will your money outlive you? And the answer comes down to having a plan and understanding how behavioral investing works.

The Hosts

Lou Melone CFP®

Lou Melone CFP®

As a board CERTIFIED FINANCIAL PLANNER™ professional, Lou provides comprehensive financial planning strategies for higher net-worth families to help protect, preserve, and grow their current levels of wealth and plan for retirement.

With over 25 years of financial planning experience, Lou has focused on helping answer two critical questions, which most investors desire:  Do you know exactly how much money it is going to take for you to retire in comfort? Do you know how much money it is going to take to remain comfortably retired?

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RJ King

RJ King

R.J. King is editor of DBusiness magazine, DBusiness Daily NewsTech and Mobility News, and Detroit 500, all of which cover companies in metro Detroit and Michigan that are expanding locally, nationally, and internationally. He is the author of five books — “Detroit: Engine of America,” a gold medal recipient of the Midwest Book Awards, “8 Track: The First Mobile App,” “Passport to the Corner Office: The Starter’s Guide to Corporate Life,” “Grounds For Freedom: Saving Chernobyl,” and “Mystical.”

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Episode 2: Anatomy of Investor Returns


Why has the average investor continually, not only underperformed the indexes, but their own investments?

What are the components that make up The Anatomy of Investor Returns?

The Components of The Anatomy of Investor Returns

Stimulus: The virus that affects your rational thinking

Investor Behavior: How the stimulus affects your behavior. Five behaviors with which investors may struggle.

Volatility: Volatility vs Risk. What volatility is, what it isn’t, and the anxiety people sometimes feel when they hear the word volatility

Retention Rate: How volatility affects retention rates

Asset Class: How retention rate affects asset class. A look at the performance of asset classes over time that often surprises many people.

Highlights From: Anatomy of Investor Returns

will you outlive your money, or will your money outlive you?

What is Behavioral Investing?<br/>

What is Behavioral Investing?

The fundamental question we ask, which are what most retirees are most worried about (and are core to planning) is… ‘will you outlive your money, or will your money outlive you? …And the answer comes down to having a plan and understanding behavioral investing.

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How to choose a Financial Advisor<br/>

How to choose a Financial Advisor

The four criteria everyone should consider when choosing a financial advisor. The four criteria when evaluating a financial advisor are team, firm type, planning strategy, and compensation model.

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How to Build A Portfolio<br/>

How to Build A Portfolio

This episode reviews the details in portfolio construction, asset allocation, strategies behind taking withdrawals, portfolios in bear markets, and historic returns regarding investments such as stocks and bonds. 

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Financial Planning if you are Under 30<br/>

Financial Planning if you are Under 30

Topics reviewed include: why young people don’t have a financial plan, the obstacles they face to saving, their reluctance to thinking about retirement, and how the financial planning industry can reach the younger generation.

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Behavior and Your Retirement<br/>

Behavior and Your Retirement

In the world of behavioral finance, there are common mistakes people make that can impact their financial well-being. We explore nine key behaviors that often lead individuals down the wrong path in their financial decision-making.

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Read the book that inspired a podcast...

Unpack Your Financial Baggage The Book

Unpack Your Financial Baggage The Book

Tens of millions of people are stampeding into retirement on their last major financial run expecting a retirement lifestyle of independence and dignity. Unfortunately, they are following a leader off a financial cliff, due to the traditions and habits that have led to a misunderstanding of long-term planning—not to mention the prehistoric cognitive bias that is tugging at their behavior.

In this case, the leader is not a person, but an archaic set of principles and practices hauled around in their minds by generations of misinformation and a culture that works against long-term planning. These ideas are packed into a mental suitcase that many people carry with them through retirement planning.