"The dominate determinate of long-term, real life investment returns is
the behavior of the investor themselves." --- Nick Murray
As your financial behavioral coach, we guide you during times of both Euphoria and Fear in order for you to make decisions based on your family's long-term financial plan...not today's most recent media manifested "crisis."
By owning everything...you own nothing
Owning just one idea
The herd mentality
Fear of a temporary decline
Or more accurately stated -- Speculating when you think you are investing
Not understanding the difference between Volatility and Risk
When to be in or out of the market. What investment to own for today
Investing for Current Yield vs. Total Return
Successful investors throughout history have understood that building long-term wealth requires the ability to control emotions and avoid self-destructive behavior.
Tens of millions of people are stampeding into retirement on their last major financial run expecting a retirement lifestyle of independence and dignity. Unfortunately, they are following a leader off a financial cliff, due to the traditions and habits that have led to a misunderstanding of long-term planning—not to mention the prehistoric cognitive bias that is tugging at their behavior.