Vito works as a marketing consultant for Lou Melone's team. His activities include communicating information about financial planning and behavioral investing. He updates the website, manages social media and reviews the data and analytics of the firm's marketing efforts in addition to other marketing activities.
Vito has been in the marketing field for over 26 years. He was worked at large advertising agencies like Deutsch, J Walter Thompson, and Campbell Ewald as well as Hispanic advertising agency Anita Santiago. He has worked directly for brands such as Pilz, Proctor Financial, KPMG and Plante Moran. His experience is both wide and deep as he has planned and bought network television and has developed global account plans for management consulting firms directed at General Motors and Ford Motor Company in addition to website SEO, website design, email marketing, digital marketing, and branding.
He has a B.A. in Communications from the University of Michigan and an M.A. from the University of Southern California Annenberg School of Communications.