When discussing investor behavior, it is helpful to first understand the specific thoughts and actions that lead to poor decision-making. Investor behavior is not simply buying and selling at the wrong time, it is the psychological traps, triggers and misconceptions that cause investors to act irrationally. That irrationality leads to buying and selling at the wrong time, which leads to underperformance.
There are 9 distinct behaviors that tend to plague investors based on their personal experiences and unique personalities.
